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BEML is a Brightcove feature that enables development of custom player templates. BEML stands for Brightcove Experience Markup Language. It uses XML to specify a player template. Using BEML, you can combine standard and custom player components into practically infinite different possible layouts and customize the colors, themes, and behavior of each component. After you add a BEML player template to your account, you can use the Publishing module to create and configure instances of your custom players.